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New Delhi, India
Wednesday, January 17, 2018
Digital Marketing

Digital Marketing

Digital Marketing

Ways to Acquire Customers on Social Media

Google AdwordsAcquiring customers from social media channels has become easier in the last few years. Initially, a business’s presence on social media was beneficial...

Using PPC brand protection to decrease campaign costs by 51%

Columnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid search. Search...

Does Traffic Quality Still Matter?

Remember the early days of pay-per-click advertising? Back when everyone was trying to figure out how to get the most and best traffic out...

Facebook buys facial recognition tech startup FacioMetrics

Startup: FacioMetrics Facebook said that it has bought facial recognition startup FacioMetrics, potentially using the technology for photo or video effects to better challenge...

6 Tools For Keyword Research You Need In SEO

Keywords have always been a central component of SEO, though they’ve undergone an evolution in importance. Originally, keywords were the beginning and end of SEO;...

A Necessary Component For Burgeoning Startups and SMBs

You've got to have a marketing presence online, or you're going to sink, plain and simple. It doesn't matter how revolutionary your products or...

Tips To Step Up Your Social Media Marketing Strategy

Gone are the times when social media was just another networking opportunity brands could use to create a buzz. Social media has come a...

For e-commerce success: SEO > aesthetics

For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website SEO-friendly.  The world of e-commerce optimization is...
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