Social media optimization or SMO, involves combining various social media services to build awareness for your product or service or website. Marketers have never had it so good when it comes to availability of options—there are so many platforms to advertise products and services these days. Facebook, Instagram, Snapchat, Twitter, Pinterest, and LinkedIn all provide avenues to help marketers attract the right traffic to their blogs and websites. As a marketer, you need to properly develop your SMO strategy. The Chrome browser offers a lot of flexibility, including tools and extensions for effective social media optimization.
The idea of using SMO is to effectively create highly attractive content that will engage visitors on social media page. It starts with engaging them on platforms like Facebook, Twitter, Instagram and LinkedIn. Of course, it doesn’t end there because the essence of building an effective SMO is to encourage them to visit your website or blog. Getting them to like, share, mention, and retweeting your posts are some of the ways to get going. It’s about developing and applying the right strategy for optimal use.
To sustain your SMO drive, win the hearts of customers, and remain relevant on the social media, here are 7 Chrome extensions for effective social media optimization:
#1: BuzzSumo– Want to get social share for any page you are viewing? BuzzSumo has some cool feature to help you get Twitter shares that are no longer available officially, instant share estimate for spotting popular content, view who shared a page on Twitter, analyze top performing content, share content with ease on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
#2: SEOquake– Do you want to access your social statistics for Facebook and Google+ right from within your browser? SEOquake is one of the most complete tools to help you achieve that. It is a free, but powerful plugin that provides you with key SEO metrics, along with other vital tools such as SEO Audit, check mobile compatibility of a webpage, access a wide range of social parameters or create a custom set, and determine a keyword’s density.
#3: Klear– This extension is specifically designed to help you know who your followers on Twitter are and their areas of interest. It analyses each profile with a special influence algorithms and display results with up to three badges. These three badges are identified as (1) Popularity Badge; (2) The Responsiveness Badge; (3) The Expert Badge. With these badges, you will be able to see how popular your followers are, and what their main interests are.
#4: vidIQ Vision for YouTube– Video is the next big thing in terms of marketing on social media platforms like Facebook, Twitter, Instagram, Snapchat and YouTube. However, not every video goes viral—indicating that there are certain things that should be put in place to make a video popular. vidIQ Vision for YouTube is a popular Google Chrome extension that helps you to uncover the secrets to successful videos on YouTube. You will be able to discover how videos go viral and get more views by adding this extension to your Chrome browser.
#5: Conspire– Conspire is the perfect Chrome browser extension to connect to people you want to meet on LinkedIn. Finding the right influencers and the perfect set of bloggers or publishers don’t come easy these days; Conspire shows you the best paths to follow.
#6: Linkclump– This extension lets you drag selection box around links using your mouse to quickly open as new tabs, copy to clipboard, open in new window, or save as bookmark.
#7: BuiltWith Technology Profiler– SMO is not just about generating traffic to your website or blog; it is also about creating the right impression on their minds. BuiltWith is a powerful extension that discovers what great tools were used in building some website and replicating it on your own to achieve the best result. This Chrome extension can provide you with near-accurate information regarding the tools a website was built upon. The latest version of BuiltWith now supports HTTPS websites.